The word "blog" is somewhat of a nebulous term. Sometimes, when we hear it, we think of self-indulgent writers who think that the world is graced by their personal diary in cyberspace. However, blogs serve a much bigger purpose. The word blog is a combination of the two words "web" and "log." This simply means that it is a log, or a running record, of something that is recorded on the web. Blogs are usually used in one of two ways: a website that incorporates a blog or a website that is a blog. The first website is indicative of the many businesses and institutions that post blogs on their websites so that their employees can discuss things and be made aware of policies and upcoming events. The second website is the personal diary blog. It can discuss anything that the writer deems important, from a specific topic like cleaning a glass shower stall to humorous stories about your coworkers or family.
So you may be wondering, "How do I create a strong blog?" Here are a few tips to get your blog out there and read by the many members of the blogging community (also known as the blogosphere). First, let search engines do the work for you. Type questions regarding your topic into google, yahoo, etc., to find out what else there is to say about your topic. For example, if your topic is refinishing a wooden deck, type "How do I refinish a wooden deck?" or "What do I need to refinish a wooden deck?" Next, get an idea of what other bloggers are talking about. It is very important to note that you should never plagiarize what someone else has created, but seeing popular topics and what others are saying about them helps keep you current as a writer. Two easy ways to stay current are by joining a forum that discusses your topic and by checking out other blogs about your topic. Watching the news on TV and the Internet is another great way to get information to help you make a strong blog. Many news and political figures have blogs with a great following. They have credibility that allows them to share their personal and political opinions that so many people read. Also, if you seem to be running dry with ideas, ask your readers. They may appreciate your honesty and be happy to help. Lastly, be sure to give yourself a content plan and deadline. A little structure never hurt anyone!