The Power of Facebook

Facebook started as website started by three computer science majors for the use of fellow students at Harvard University. It later expanded to include any colleges in the Boston area then finally high school students and eventually everyone around the world over the age of 13. However if these humble beginnings make you think that Facebook is just a place for teens to gossip about school and crushes, you're missing out on an enormous marketing opportunity.

Facebook is ranked higher for usage than MySpace or any other social network. More than 250 million active users worldwide visit the website on a daily basis. Even if your market is a tight little niche, that's a huge population of potential customers that you're missing out on if you're not using the power of Facebook to promote your company.

You can do a lot more on Facebook than just set up a page and hope people will visit. You need to make sure your page is active and that means you need to make sure that your Facebook page shows entries and activity. A great way to kick off interest in your Facebook page is to join groups and pages that relate to your industry. If you sell dog related items, start joining dog groups, there are a huge number of dog fancier groups that are arranged by breed. If you sell home accessories, check out interior design groups or fans of shows such as "Design Star". You're sure to start building your own fan base.

Those are just a few of the ways to utilize the power of Facebook. If you haven't already, it's time to jump into the world of social media marketing and boost your traffic and sales through the roof.

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