Social Influence Marketing
Social Influence Marketing is another name for social media marketing - which is the advertising route that takes advantage of social networks for publicity. Social influence marketing is mostly done via the Internet, which of course is the mother of all social networking avenues. Popular social networking websites, such as Twitter, Facebook, and YouTube allow common people to connect and communicate with one another. But this also is a fantastic way for companies and business owners to marketing their business. By putting their product and/or service on the blogosphere, they truly are tapping into social influence - and at the same time, influencing society themselves.
Social influence marketing is also extremely cost-efficient for business owners. For virtually no charge at all, they can release their product, news about their product, promotions, hype, and buzz onto the Internet to the masses. It is this promotion, hype, and buzz that ends up influencing the business, and keeping an ear to the influence that the product is having on the Internet.
Social influence marketing requires someone who understands the Internet, and how to create buzz about products and services. Your company should truly identify someone in your business that truly has the capability to influence in order for social influence marketing to work for you.