Social Media Video
In this day and age, many companies are turning from print and TV advertisements to the web. Although web advertising can be just as expensive as print and TV advertising, there are many ways that you can get the word out about your company without paying a cent.
YouTube and Facebook are two of the most commonly visited sites on the internet. Companies are quickly realizing that this fact makes them great places to advertise. Uploading videos to either of these sites will allow people to learn about your company without costing you a ton of money. You can make a Facebook page for your company and upload videos and other information about it. People can then become a fan of your company and your popularity will grow.
Social media video is more than just a cheap way to advertise. For one thing, these kinds of videos reach a wider audience. Television advertisements are limited to the times that they are broadcast, which also limits your audience to those watching that channel at that particular time. The internet is so much better, because your advertisement can be viewed by people at any hour of the day or night. People can even find your social media video advertisement in a search. Piggybacking is also a great social media video technique. By posting a written response about your company or a video response to a highly-viewed video, your company information will appear anytime someone watches that video. This allows you to tag along, or piggyback, on someone else's popularity as you build your own.