How to Use Social Media to Reach New Customers
You wouldn't set up a business on a street with zero foot traffic and you don't want to have a website with a lack of visitors either. No traffic equals no sales. Getting traffic can happen a lot of ways, but wouldn't you rather use methods that don't require a huge outlay of cash such as Pay-Per-Click advertising and build customer loyalty at the same time? That is what makes social media marketing such a wise choice for companies.
As far as traffic for your website, go to where your customers already dwell. Twitter is a great place to start. You may not see much interest in the beginning, but stay with it - people are reading what you write. Just short blurbs about what products you're selling, special sales, give Twitter customers a sweet discount and see what sort of response you get. You'll start seeing momentum and once it starts - it doesn't stop unless you do.
Facebook is another gold mine for businesses. Start a page and then invite your customers to add you. You'll be surprised at the number of people that will take you up on your offer. Then add your two cents to the convos now and then. Don't just go in guns ablazin' and tell everyone how super duper your company is - people will resent that and you'll get blocked quicker than quick. Just keep yourself in the minds of your customers. Ask questions now and then, what do they love/hate about XYZ product/service. It's another way to make your company better and will build customer loyalty. If you sell pink laptops, join computer groups on Facebook. If you sell dog related products, join dog groups - that's your potential customer base right there.
Social media is in its infancy, the time to get in on the action is now or you're going to be left behind. There are millions of people on Facebook and Twitter alone and you can truly establish a global web presence simply by telling people what you're doing. That's the magic of social media marketing.