There is no doubt that if you are not in your early twenties or in high school that some of this social media terrain is very difficult to navigate. I am 35 and make a living buying websites and building websites and I do not understand the shift that has happened right before my eyes. I get it and understand it but I have no idea how to leverage its power without sitting down to learn how to navigate the terrain. Learning Social Media Marketing is like switching from a PC to Mac. It is not that big of a deal but it is a pain in the ass at first because you are so used to using a PC. Well if you are used to buying banner ads and PPC ads and managing your SEO strategy well there is whole new world out there and it is going to pass you by if you do not get your tail in high gear and adapt you are going to get left in the dust like your parents were left in the dust when the PC took over the planet.
I have never heard of the Laredo group until this evening but they offer a very detailed course titled Intelligent Social Media Marketing. This course is going to run you close to a thousand bucks and goes for one full day, at least that how it reads. Regardless of the length of the course it appears to cover all the necessary areas when it comes to understanding Social Media Marketing. This course will provide attendees with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts. Learn how to appropriately align your social media efforts with your business objectives. Understand how to navigate the tools and platforms, assign responsibilities within your organization and drive your company's presence and participation in the social media ecosystem. Laredo has course offerings in New York, Los Angeles, and Chicago. They have offices in Florida and New York. FL @ 954-577-5700 or NY @ 212-888-8190